CustomWeather and Bannister Lake Form Partnership to Create New Business Opportunities in Broadcast and Digital Signage

The two companies will collaborate to develop and market solutions incorporating Bannister Lake’s Chameleon product and CustomWeather’s specialized weather data

MILL VALLEY, Calif.–(BUSINESS WIRE)–#APICustomWeather and Bannister Lake announced today that they have entered into a partnership to develop joint business opportunities and enable users of Bannister Lake’s Chameleon software to incorporate weather data from specialized weather company, CustomWeather, Inc. CustomWeather is an industry-leading weather data provider featuring forecasts for 85,000 global locations in 95 languages, providing high-resolution forecasts from its proven forecasting model, the CW100.

Bannister Lake’s Chameleon product is an innovative real-time data aggregation and management solution used throughout the broadcast and digital signage industry to power and populate graphic templates. The solution drives news tickers, election results, financial data, wagering, and other editorial applications. Chameleon is also used for on-air branding applications, controlling and populating snipes, bugs, promos, and “coming up next” boards. Chameleon’s RESTful API allows data to be reformatted and strategically distributed to broadcast graphic engines, as HTML5, and be integrated into mobile applications.

“Bannister Lake’s Chameleon software offers a novel way for us to expand our reach in the broadcast and digital signage market,” said Geoff Flint, President and CEO of CustomWeather. “Our superior weather products combined with Bannister Lake’s expertise in managing real-time data and custom development offers tremendous value to their customers.”

“CustomWeather is an ideal partner for Bannister Lake. Weather data is an important data source for our customer base and CustomWeather’s accuracy and assortment of data products provides an attractive offering for both the broadcast and digital signage market,” said Georg Hentsch, President, Bannister Lake.

Both CustomWeather and Bannister Lake will actively pursue opportunities that leverage each others expertise in creating real-time data and custom software solutions. As data specialists with strong development skills in database, APIs, and applications, Bannister Lake designs, builds, and implements solutions that utilize editorially relevant data sources, such as CustomWeather, to engage audiences and attract advertising revenue.

About CustomWeather, Inc.

CustomWeather serves a global client base from its Mill Valley, CA headquarters. CustomWeather offers exclusive, customized solutions with boutique-level customer service for utilities, media, business, and government institutions that seek only the highest quality data and services. CustomWeather’s pinpoint weather data, including many lesser-known and unique variables, for millions of locations worldwide, in 200+ countries and in over 85 languages, is an unmatched weather service for forward-thinking enterprises. In addition to real-time and forecasted weather data, CustomWeather maintains a unique and powerful historical data trove dating back 50+ years that empowers clients to train their own internal AI models for business forecasting and analytics. For more information, visit https://customweather.com

Follow CustomWeather:

LinkedIn:
https://www.linkedin.com/company/customweather-inc./
Twitter: https://twitter.com/CustomWeatherSF

About Bannister Lake Inc.

Bannister Lake is a leading provider of professional video graphic display solutions for broadcast television, cable, satellite, audio/visual, information presentation applications, esports, and digital signage worldwide. The company’s solutions integrate seamlessly with existing infrastructures while automating the integration and display of external data sources, improving the productivity of any organization. Visit Bannister Lake online at www.bannisterlake.com.

Follow Bannister Lake:

Facebook:
https://www.facebook.com/BannisterLake/
LinkedIn: https://www.linkedin.com/company/bannister-lake-software/
Twitter: https://twitter.com/bannisterlake
YouTube: https://www.youtube.com/user/BannisterLake1/featured

Contacts

CustomWeather Contact:
Susan Flint

Tel: +1 (415) 777-3303

marketing@customweather.com

Bannister Lake Contact:
Vern Freedlander

Strategic Partnerships

Tel: +1 (416) 540-5628

vfreedlander@bannisterlake.com

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