Keen Decision Systems Names Ellen Grantham CFO

DURHAM, N.C.–(BUSINESS WIRE)–Keen Decision Systems today announced Ellen Grantham has been named the
company’s Chief Financial Officer (CFO). Grantham brings more than 15
years of business and financial services experience, with expertise in
finance, as well as human resources and organizational development, for
both large enterprises and high-growth, start-up entities.

“We are thrilled to have someone of Ellen’s caliber join the leadership
team here at Keen. We know that Ellen’s vast experience as a CFO will be
a valuable asset for the company as we accelerate market penetration
with the recent investment by Spring Mountain Capital,” Keen’s CEO, Greg
Dolan, said.

Prior to joining Keen Decision Systems, Grantham served as CFO of
K4Connect where she was named a 2018 C-Suite Award Winner by the
Triangle Business Journal for her outstanding work and contribution to
the Triangle community. Grantham also was awarded 2016 CFO of the Year
by the Triangle Business Journal.

“Part of what excites me about joining Keen is the opportunity to
leverage my strengths and experience to offer a financial perspective
for our customers, since the goal of the Keen platform is to help
marketers make data-driven decisions in service of a financial goal,”
Grantham said.

About Keen Decision Systems

Keen Decision Systems is a Durham, NC-based, software-as-a-service
company whose unified marketing measurement and optimization platform
helps marketers make dynamic, data-driven decisions to achieve the
business’ financial goal. Named ClickZ’s 2019 Best Predictive Analytics
Platform, Keen customers experience a 25 percent uptick in marketing
contribution on average in year one. Connect: KeenDS.com, info@keends.com.
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Contacts

Kristen Whitney; kristen.whitney@keends.com

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