Lifecell and CG Corp Global to Establish Nepal’s Digital Operator

CG Corp Global chooses DO1440 strategy to initiate digital
transformation in Nepal

BiP, fizy, TV+, Okudo, Lifebox and Digital Operator applications
expand to Nepal

BARCELONA, Spain–(BUSINESS WIRE)–At the press conference held at the Mobile World Congress 2019, Lifecell
shared its achievements after announcing its new approach to the telecom
sector last year with a new partnership with CG Corp Global expanding
Lifecell’s experience and know-how in digitalization to Nepal.

Lifecell DO vision and 1440 strategy – changed the telecommunication
industry by combining its telecom and OTT abilities. The 1440 strategy
increases the interaction a telecom operator has with its customers to
1440 minutes in a day and provides the best digital experience to
customers with digital services.

Turkcell (NYSE: TKC) (BIST: TCELL) is the first telecom operator to
implement 1440 strategy and transform itself to the world’s first
Digital Operator. This move has brought 49% bi-annual cumulative growth
in its revenue and 90.2% bi-annual growth in its EBITDA over the past
two years (as of the end of Q4 2018) and with these results the company
has become the world’s fastest growing operator in last 3 years.

Lifecell’s digital services now have the opportunity to reach 30 million
people in Nepal following the new partnership with CG Corp Global.

CG Corp Global commences digital transformation in Nepal with
Lifecell’s digital services

At the press conference held in Barcelona, Lifecell Chairman Kaan
Terzioglu shared the progress Lifecell made within the past year: “Just
a year ago, at this same booth we said that we would be launching the
‘digital export era’ and opened up our digital model to the world. In
our meetings, operators all around the world recognized the need for the
1440 strategy. Within a year, CG Corp Global has shown a visionary
approach and chosen Lifecell’s digital services. Today 9 operators in 3
different continents, have started to implement the 1440 strategy –
already proven to be successful in 6 countries. Digital transformation
will commence in Nepal with Lifecell’s digital services and Nepal will
be a part of our success story as CG Corp Global joins to Lifecell

During the signing ceremony, CG Corp Global Chairman Dr. Binod
stated that “A year ago we started to negotiate with
Lifecell about the digital transformation in Nepal. Our aim was to
provide a better and digitalized operator service for Nepal citizens.
Lifecell was the best partner that we could work because of its broad
experience, wise strategy and impressive vision. In this scope, we are
planning to launch digital products first. Then, we will establish our
telecom operator CG Lifecell. We believe that this cooperation will
create a great success story.”

Continuing his words with a global foresight, Terzioglu stated: “As
Industry 4.0 approaches, telecom operators have the potential to
leverage the transformation of industries like health, entertainment,
education and transportation. This is only possible by becoming a
‘digital operator’. Operators have to offer services that customers
truly need otherwise they will not move beyond being merely
infrastructure providers.”

“Our transformation started four years ago and now – by following the
1440 strategy – we have become the world’s first digital operator. We
added our telecom and OTT abilities on top of our mobile and fixed
infrastructure. We have launched digital services that outperformed
their global rivals: BiP, fizy, TV+, Lifebox, Okudo, and Digital
Operator. Not all operators have the resources, time or expertise to
realize this. This is why we are transferring our global experience and
know-how in digital transformation to operators all around the world.”

DO1440: The Strategy Behind Lifecell’s Success Story

“Telecom operators have 32 minutes of customer interaction daily, while
we started our journey to be with our customers 1440 minutes in a day,”
Lifecell Chairman Kaan Terzioglu stated. “We have the most concise
vision, DO: Digital Operator, and strategy: 1440. Our vision, digital
operator, allows us to offer digital services that offer the best
customer experience and our strategy enables us to be with our customers
for 1440 minutes in a day. Lifecell made DO1440 available to all
operators in the last year.”

About Lifecell-CG Corp Global Partnership
CG Corp
, a subsidiary of CG Group, and Lifecell have
signed an important agreement in Nepal’s capital Katmandu. With this
exclusive agreement, Lifecell and CG Corp Global will establish a
digital operator in Nepal. This digital operator will offer the
communication and life platform BiP, personal cloud storage app Lifebox,
music streaming app fizy, TV platform TV+, digital publishing app Okudo
and Digital Operator app in Nepal.


Ali Karakaya
Turkcell Corporate Communications Manager

Bugra Kaya
Turkcell Corporate Communications Expert

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