Conversica Named Technology Partner of the Year by Marketo

Leader in Conversational Artificial Intelligence Recognized for
Powerful Integration with Marketo to Drive Marketing Programs and Sales

, a leader in conversational artificial intelligence (AI) for
business, today announced that it has been named Technology Partner of
the Year by Marketo, an Adobe company. Conversica was recognized because
of its integration with Marketo, which leverages the synergies between
marketing automation and conversational AI to drive high-efficiency
sales lead follow-up.

Conversica is a member of Marketo’s LaunchPoint partner program, which
delivers seamlessly integrated, best-in-class partner solutions that
solve business challenges, such as maximizing revenue opportunities—the
central focus of the Marketo-Conversica

Conversica’s Marketo integration multiplies the scale and effectiveness
of sales teams by engaging with every lead throughout the buyer’s
journey. Personalized conversations, generated by Conversica’s AI Sales
Assistants, nurture leads over email or text and provide customers with
valuable, actionable information, like buyer interest and readiness.
Conversica shares information with Marketo via an “out-of-the-box” API
that helps drive actions such as lead scoring and notifications. As a
result, marketers and sales teams are able to move leads through the
sales funnel more quickly.

According to Wyatt Tucker, Global Marketing Operations Manager at TIBCO
and a Marketo Certified Expert, “Through the use of Conversica and
Marketo, we can ensure every one of our prospects is followed up with
and gets the information and assistance they need as they research and
evaluate TIBCO’s Connected Intelligence Cloud platform. As a result,
we’ve improved the overall prospect experience and exponentially
increased incremental pipeline in less than six months.”

“No matter how big, no company is an island, and no company can address
all the points in a customer’s journey by itself,” said Victor Belfor,
SVP of Channel Sales and Business Development for Conversica. “Our
customers expect us to serve them not only as vendors but as trusted
advisors in their digital transformation. As such, it is our
responsibility to invest in partnerships with leading technology
companies like Marketo, as well as agencies and systems integrators, to
best serve our customers.”

Belfor continued, “The power of the integrated solution has been
demonstrated time and time again and has achieved wide marketplace
acceptance, and we are honored to receive the Technology Partner of the
Year award from our colleagues at Marketo.”

Conversica’s award from Marketo underscores the value of conversational
AI in sales applications, delivering valuable, context-rich information
about a given opportunity to sales reps exactly when they need it. The
Conversica platform helps salespeople understand which leads to talk to,
what products or services those leads are interested in, and the best
time to reach out. Conversica’s AI sales assistants can automatically
execute numerous sales tasks, such as finding interested buyers and
connecting them to a sales rep.

“Marketers today are building long-term customer relationships that
advance a conversation over time, and to do this, they need innovative
solutions that help them engage customers and prospects in a relevant
and personalized way,” said Shai Alfandary, Global Head of ISVs and the
LaunchPoint ecosystem at Marketo. “The integration of Conversica’s
Conversational AI solution with Marketo provides marketers with the
ability to nurture leads in a personal, relevant, and adaptive manner at
every step of the funnel, before advancing the lead to sales.”

About Conversica

Conversica is the leader in conversational AI for business and the only
provider of AI-driven lead engagement software for marketing and sales
organizations. The flagship Conversica AI Sales Assistant helps
companies find and secure customers more quickly and efficiently by
automatically contacting, engaging, qualifying and following up with
leads via natural, two-way conversations. Used by more than 1,000
companies worldwide, Conversica’s sales assistants are built on a proven
and patented AI platform integrating natural language understanding
(NLU), natural language generation (NLG), and deep learning capabilities
and engage prospects over multiple communication channels and in
multiple languages. The recipient of many analyst firm and industry awards,
Conversica is a portfolio company of Providence Equity, Kennet Partners
and Toba Capital and is headquartered in Foster City, Calif. To learn
more, visit and
follow the company on TwitterLinkedIn and Facebook.


Sara Black

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